About Catherine
10+ years experience as CFO and COO in fast-growing scale-ups
Catherine Cruickshank has over a decade of experience building and optimizing finance and operations in scale-ups from €5M to €100M revenue. She has guided companies through funding rounds, M&A processes, and exits up to €80M, and knows from experience what it takes to grow from small to large.
She combines strategic insight with a practical, hands-on approach. No reports that end up on a shelf, but concrete implementations that have direct impact on the organization. Increasingly, that means bringing AI and automation into the finance function - automating the repetitive work so the team spends its time on decisions, not data entry.
Catherine turned our finances from a worry into a strength. She doesn't hand you a report and walk away - she gets into the systems, fixes what's broken, and gives you numbers you can actually run the business on. It's like having a CFO who has seen it all before, without the full-time overhead.
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